Programmatic Specialist
- Tip: Full time
- Nivel: Senior
- Experiență: Mai mult de 5 ani
Generates income working closely with the Digital Sales, Content and Research teams and senior leadership to make strategic decisions about company’s business to maximize revenue.
What you should do:
- Interpret data, analyze results using statistical techniques, and provide report, insight, strategy, and dashboard related to advertising and content;
- Develop, forecast, plan and manage key metrics of business performance;
- Preparing daily dashboard for advertising sales team and content teams;
- Formulating conclusions and recommendations to support product and business decisions;
- Partner with key stakeholders from content, VOD and advertising teams to support the data driven decision-making;
- Develop and implement revenue models for all programmatic ad products covering inventory from all CME countries;
- Analyze Programmatic CPM, impression and revenue delivery trend across all channels, partners, platforms, devices, and ad types;
- Continuously research Programmatic market shifts to understand the latest trends on Programmatic spending by different verticals and advertisers;
- Analyze bid CPM to help determine different buyers behavior across direct and indirect channels and their demand for certain inventory segments;
- Establish an effective bridge between Programmatic and Traffic, focusing on operational communication, documentation, and workflow.
What we want you to know:
- 5+ years of experience working in digital media preferred– Publisher or Agency experience in Operations;
- Strong troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment;
- Solid experience with Google Ad Manager and/or other Google Marketing Platform products;
- Solid experience in Publisher side ad technology platforms – (Ad Server, OMS, DMP, SSP);
- Minimum experience in Analytics tools.
Sure you are interested
How we work: Hybrid
What we offer: Medical allowance, holiday vouchers, various employee discounts, office fruit, office massage, employee assistance program.
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