Data Analyst with Web Analytics

• Tip: Full time
• Nivel: Middle
• Experiență: Intre 2 - 5 ani

• Departament: MARKETING
• Locație: București

The purpose of this role is to combine strong analytical thinking with a practical understanding of how modern web applications, websites, and digital platforms operate.

What you should do:

Web Traffic & User Behavior Analysis

• Analyze website and application traffic patterns, user journeys, navigation flows, and engagement metrics.
• Monitor and interpret KPIs such as sessions, users, bounce rate, conversion rate, funnel completion, session duration, CTR, retention, abandonment rate, and traffic attribution.
• Identify anomalies, trends, bottlenecks, and behavioral patterns in digital channels.
• Build actionable recommendations to improve digital performance and customer experience.

Digital Performance Monitoring

• Analyze website and application performance metrics including page load time, API response times, rendering performance, error rates, availability metrics, and latency.
• Correlate performance indicators with user behavior and business outcomes.
• Collaborate with infrastructure, development, and DevOps teams.

Data Collection & Tracking Validation

• Validate implementation of analytics and tracking solutions.
• Ensure data quality and consistency.
• Investigate discrepancies between systems and data sources.
• Participate in defining measurement strategies and event taxonomies.

Reporting & Visualization

• Design dashboards, reports, and executive summaries.
• Present analytical findings clearly to business and technical stakeholders.
• Automate recurring reporting processes.
• Produce deep-dive analyses on customer behavior and platform performance.

Advanced Analytics & Pattern Detection

• Perform exploratory data analysis on high-volume datasets.
• Identify recurring user behavior patterns and session flows.
• Analyze customer journeys and conversion funnels.
• (Nice to have) Support predictive analytics and anomaly detection initiatives.

Cross-Functional Collaboration

• Work closely with Product Owners, UX/UI teams, Marketing, Software Engineers, QA, Infrastructure, and Cybersecurity teams.
• Translate business questions into measurable analytical models.
• Contribute to optimization initiatives and A/B testing programs.

What we want you to know:

Analytics & Data Skills

• Strong SQL/Google Cloud - BigQuery skills.
• Experience with analytics platforms such as Google Analytics GA4, Power BI, Tableau
• Experience analyzing clickstream and event-driven datasets.
• Understanding of KPI methodologies and data quality.

Web Technology Knowledge

• Understanding of HTTP/HTTPS, cookies, session management, browser behavior, APIs, JavaScript tracking, HTML/CSS fundamentals, and tag management systems.
• Familiarity with CDN, caching, and cloud-hosted web architectures (fundamentals).

Data Processing & Automation

• (Optional) Experience with Python or R.
• (Optional) Familiarity with Pandas, NumPy, Jupyter notebook.
• Ability to work with structured and semi-structured data.

Database & Big Data Exposure

• Experience with SQL Server, PostgreSQL, MySQL, BigQuery, Snowflake ecosystems.

Desired Skills

• Experience with customer journey analytics.
• Familiarity with A/B testing frameworks.
• Exposure to GCP, AWS, and/or Azure.
• Understanding monitoring tools such as Grafana, Kibana, or similar.
• Knowledge of GDPR and consent management.

Soft Skills

• Curious and investigative mindset.
• Strong communication skills.
• Attention to detail.
• Collaborative and proactive attitude.
• Ability to balance technical depth with business value.

Typical Deliverables

• Executive dashboards
• Traffic trend analyses
• Conversion funnel reports
• User journey visualizations
• Campaign effectiveness analysis
• Data quality validation reports

Sure you are interested!

How we work:  Hybrid

What we offer : competitive salary, performance bonus, medical subscription & insurance top-up, meal tickets & holiday vouchers, 3rd pillar pension, on-site massage, fruit mondays, Employee Assistance Program (EAP), on-site cafeteria, discounts & vouchers.