Brand Manager

• Tip: Full time
• Nivel: Senior
• Experiență: Mai mult de 5 ani

• Departament: MARKETING
• Locație: București

About PRO TV

For over 30 years, PRO TV has been inspiring Romanians through stories that entertain, inform, and bring people together. As Romania’s leading media brand, we reach millions every day through trusted journalism, premium entertainment, and innovative content.

At PRO TV, we are guided by four core values: Creativity, Courage, Passion, and Respect. They shape our culture and inspire us to push boundaries, embrace new ideas, and make a real impact.

We are proud to be certified as a Top Employer, reflecting our commitment to creating a workplace where people can grow, thrive, and do their best work.

PRO TV is part of Central European Media Enterprises (CME), one of the leading media and entertainment groups in Central and Eastern Europe, and since 2020, part of PPF Group, a global investment group with operations across Europe, North America, and Asia.

Joining PRO TV means becoming part of a talented, passionate team and contributing to one of the most loved and influential media brands in the region.

Responsible for leading the development and promotion of VOYO’s Originals, Fiction, Exclusives, and Series. This role involves shaping the brand narrative, building audience relevance, and driving engagement through integrated campaigns and strong content positioning.

What you should do:

Vertical Brand Leadership

• Define the identity and positioning of each content vertical within the VOYO brand ecosystem.
• Ensure consistent tone, messaging, and creative expression across all communication touchpoints—from platform to social media.
• Act as the brand owner for these categories, driving long-term equity and emotional connection with target audiences.

Campaign Development & Execution

• Plan and manage 360° campaigns that support new content launches, seasonal moments, and themed collections.
• Lead creative development across social, performance, PR, influencer, and platform assets, ensuring relevance and resonance.
• Collaborate closely with internal teams (social, performance, media) and external partners (creative, influencers) to deliver high-impact activations.

Audience Insights & Performance

• Build and maintain a clear understanding of audience needs, motivations and behaviors.
• Monitor campaign performance, content engagement, and brand health metrics.
• Test and learn: drive small-scale experiments to optimize creatives, messaging, and audience targeting across campaigns.

Cross-Team Collaboration

• Work hand-in-hand with the content, digital, production and product teams to ensure seamless user journeys and strategic content promotion.
• Align efforts with the broader VOYO brand strategy and ensure synergy with overall marketing priorities.

What we want you to know:

• A culturally curious brand builder with a passion for storytelling and content.
• Skilled in translating audience insights into powerful creative briefs.
• Comfortable leading campaigns across multiple platforms and teams.
• Driven by performance, engagement, and long-term brand building.

Sure you are interested!

How we work: Hybrid

What we offer: competitive salary, performance bonus, medical subscription & insurance top-up, meal tickets & holiday vouchers, 3rd pillar pension, on-site massage, fruit Mondays, Employee Assistance Program (EAP), on-site cafeteria, discounts & vouchers.