Performance Marketing Specialist – Meta & Google

• Tip: Full time
• Nivel: Middle
• Experiență: Intre 2 - 5 ani

• Departament: MARKETING
• Locație: București

About PRO TV

For over 30 years, PRO TV has been inspiring Romanians through stories that entertain, inform, and bring people together. As Romania’s leading media brand, we reach millions every day through trusted journalism, premium entertainment, and innovative content.

At PRO TV, we are guided by four core values: Creativity, Courage, Passion, and Respect. They shape our culture and inspire us to push boundaries, embrace new ideas, and make a real impact.

We are proud to be certified as a Top Employer, reflecting our commitment to creating a workplace where people can grow, thrive, and do their best work.

PRO TV is part of Central European Media Enterprises (CME), one of the leading media and entertainment groups in Central and Eastern Europe, and since 2020, part of PPF Group, a global investment group with operations across Europe, North America, and Asia.

Joining PRO TV means becoming part of a talented, passionate team and contributing to one of the most loved and influential media brands in the region.

Performance Marketing Specialist has hands-on expertise in Meta and Google platforms to drive acquisition, conversion, and ROI for VOYO. This role will be responsible for executing, optimizing, and scaling paid media campaigns, working closely with the creative, brand, and analytics teams to ensure full-funnel performance.

What you should do:

• Build, manage, and optimize campaigns across Meta (Facebook, Instagram) and Google (Search, PMax, YouTube, Demand Gen).
• Apply audience targeting, bidding strategies, and ad creative variations to maximize performance.
• Continuously test formats, creatives, and placements to drive lower CPA and higher conversion rates.
• Track campaign KPIs (CPA, ROAS, CTR, CVR, etc.) daily and proactively identify areas for improvement.
• Deliver clear and actionable performance reports and insights to stakeholders.
• Use Google Analytics and platform-specific dashboards to track user behavior and campaign impact.
• Brief creative assets tailored to media objectives and platform best practices.
• Work with brand and content teams to ensure messaging alignment across the funnel.
• Support full-funnel strategy from awareness through to conversion and retention.
• Manage and allocate media budgets effectively across platforms and campaigns.
• Ensure efficient spend pacing and adapt budgets based on real-time results.

What we want you to know:

• A performance marketer with strong technical skills and campaign instincts.
• Analytical and results-driven, with the ability to turn data into decisions.
• Agile, proactive, and comfortable in a fast-paced entertainment environment.
• Deeply familiar with Meta and Google’s ad ecosystems and constant updates.

Nice to have: 

• Familiarity with CRM systems is a plus.
  

Sure you are interested

How we work: Hybrid

What we offer: competitive salary, performance bonus, medical subscription & insurance top-up, meal tickets & holiday vouchers, 3rd pillar pension, on-site massage, fruit Mondays, Employee Assistance Program (EAP), on-site cafeteria, discounts & vouchers.