Performance Marketing Specialist – Meta & Google

• Tip: Full time
• Nivel: Middle
• Experiență: Intre 2 - 5 ani

• Departament: MARKETING
• Locație: București

Performance Marketing Specialist has hands-on expertise in Meta and Google platforms to drive acquisition, conversion, and ROI for VOYO. This role will be responsible for executing, optimizing, and scaling paid media campaigns, working closely with the creative, brand, and analytics teams to ensure full-funnel performance.

What you should do:

• Build, manage, and optimize campaigns across Meta (Facebook, Instagram) and Google (Search, PMax, YouTube, Demand Gen).
• Apply audience targeting, bidding strategies, and ad creative variations to maximize performance.
• Continuously test formats, creatives, and placements to drive lower CPA and higher conversion rates.
• Track campaign KPIs (CPA, ROAS, CTR, CVR, etc.) daily and proactively identify areas for improvement.
• Deliver clear and actionable performance reports and insights to stakeholders.
• Use Google Analytics and platform-specific dashboards to track user behavior and campaign impact.
• Brief creative assets tailored to media objectives and platform best practices.
• Work with brand and content teams to ensure messaging alignment across the funnel.
• Support full-funnel strategy from awareness through to conversion and retention.
• Manage and allocate media budgets effectively across platforms and campaigns.
• Ensure efficient spend pacing and adapt budgets based on real-time results.

What we want you to know:

• A performance marketer with strong technical skills and campaign instincts.
• Analytical and results-driven, with the ability to turn data into decisions.
• Agile, proactive, and comfortable in a fast-paced entertainment environment.
• Deeply familiar with Meta and Google’s ad ecosystems and constant updates.

Sure you are interested

How we work: Hybrid

What we offer: Medical allowance, holiday vouchers, various employee discounts, office fruit, office massage, employee assistance program.