Programmatic & Adops Coordinator

• Tip: Full time
• Nivel: Middle
• Experiență: Intre 2 - 5 ani

• Departament: VÂNZĂRI
• Locație: București

Generates income by working closely with the Digital Sales, Content and Data teams to make strategic decisions about the company’s business to maximize revenue.

What you should do:

• Analyze Programmatic CPM, impression and revenue delivery trend across all channels, partners, platforms, devices, and ad types.
• Continuously research Programmatic market shifts to understand the latest trends on Programmatic spending by different verticals and advertisers.
• Analyze bid CPM to help determine different buyers behavior across direct and indirect channels and their demand for certain inventory segments.
• Analyze seasonality on different verticals and buyers CPM and spend levels.
• Provide periodic revenue insights report highlighting trends and on-going recommendations to determine optimal floor pricing and maximizing revenue.
• Maintain Programmatic revenue model to forecast CPM and revenue delivery for financial budgeting and pacing.
• Manage and understand complete picture of Programmatic inventory utilization and provide clear explanation of bottlenecks and recommended action steps to improve fill-rate.
• Devise and implement new revenue strategies to improve monetization.
• Maintain record of all product changes and programmatic impact on CPM and performance.
• Negotiate contracts with SSP’s and DSP’s operators and other relevant third party vendors.
• Establish an effective bridge between Programmatic and Traffic, focusing on operational communication, documentation, and workflow.
• Collaborate with Traffic on platform updates that might impact Programmatic operations.
• Work with Traffic to ensure new hire onboarding training and materials are kept comprehensive and current.
• Measure site, platform, and ad incident details and provide revenue impact analysis when applicable
• Responsible for creating presentations (when needed) for clients.
• Responsible for the administration of advertising paid campaigns – implementation, programming and monitoring each campaign.

What we want you to know:

• 2-3 years’ experience in Digital Traffic
• Superior studies (Statistics, Marketing)
• Good knowledge of Ad Server, Ad Words, Facebook (special projects)
• Analytical spirit
• Good organizer
• Ability to work under pressure
• Abilities of oral/written communication in English
• Ability to work with a media plan

Sure you are interested

How we work: Hybrid

What we offer: Medical allowance, holiday vouchers, various employee discounts, office fruit, office massage, employee assistance program.