Social Media Specialist (stirileprotv.ro)

• Tip: Full time
• Nivel: Middle
• Experiență: Intre 2 - 5 ani

• Departament: DIGITAL
• Locație: București

About PRO TV

For over 30 years, PRO TV has been inspiring Romanians through stories that entertain, inform, and bring people together. As Romania’s leading media brand, we reach millions every day through trusted journalism, premium entertainment, and innovative content.

At PRO TV, we are guided by four core values: Creativity, Courage, Passion, and Respect. They shape our culture and inspire us to push boundaries, embrace new ideas, and make a real impact.

We are proud to be certified as a Top Employer, reflecting our commitment to creating a workplace where people can grow, thrive, and do their best work.

PRO TV is part of Central European Media Enterprises (CME), one of the leading media and entertainment groups in Central and Eastern Europe, and since 2020, part of PPF Group, a global investment group with operations across Europe, North America, and Asia.

Joining PRO TV means becoming part of a talented, passionate team and contributing to one of the most loved and influential media brands in the region.

Responsible for owning and scaling our social media presence across all platforms of PRO TV News, with a strategic focus on TikTok and Instagram.

This role requires a creative strategist who can translate content into measurable business outcomes, build engaged communities, and drive brand growth through data-informed decision-making, while respecting the editorial guidelines and quality standards established by PRO TV.

What you should do:

• Administers and manages all Știrile PRO TV social media platforms.
• Develops and executes social media strategies aligned with business objectives, with a focus on TikTok and Instagram growth.
• Drafts, edits, and publishes posts, videos, and comments on TikTok, Instagram, Facebook, WhatsApp, YouTube, X, LinkedIn, and Threads.
• Creates or oversees the creation of short-form video content optimized for TikTok and Instagram formats, including copywriting, visuals, and publishing schedules, to achieve monthly and yearly KPIs related to views, engagement, and posting volume.
• Supports the website team in delivering performance-driven social media posts.
• Manages audience engagement by responding to comments and messages, fostering conversations, escalating issues when necessary, and maintaining brand voice and values.
• Ensures the accuracy of published information.
• Collaborates with editorial, design, video production, and marketing teams to ensure brand consistency and align social media initiatives with broader campaigns.
• Coordinates with other departments for content needs and collaborates with influencers or creators when appropriate.
• Ensures compliance with copyright laws.
• Oversees all execution phases of materials, including documentation, information verification, translation, drafting, adaptation, and source citation.
• Applies Romanian grammar and vocabulary rules correctly in all published materials.
• Ensures all published or proposed materials include all required components and comply with PRO TV quality standards regarding copy, photo/video, tags, links, and SEO optimization.
• Identifies topics and edits materials in line with the site’s editorial policy and current social media trends.
• Monitors platform updates, viral trends, and competitor activity, identifies trending formats and topics, tests new features, and adapts content to maintain relevance.
• Implements promotional materials for TV shows according to the focus communicated by the marketing department.
• Promotes exclusive VOD materials according to the focus communicated by the VOD team.
• Promotes content from the company’s portfolio sites and news programs across social media channels.
• Collaborates with the video editor on the visual illustration of produced materials.
• Knows and complies with contracts and usage rules related to photo agencies such as Getty, Splash, and Inquam Photos.
• Delivers reports for all social media accounts, independently and/or in collaboration with the Data Department.

What we want you to know:

• Bachelor’s degree in Humanities, Social Sciences, Arts, or a related field;
• 3–5 years of experience in posting and/or managing social media platforms for publishers, brands, or agencies, with demonstrated results in audience growth and engagement;
• Strong understanding of TikTok and Instagram algorithms, features, trends, and best practices;
• Excellent copywriting and visual storytelling skills, with a strong understanding of shareable content;
• Ability to identify trends early, adapt them authentically, and create original concepts that resonate with target audiences;
• Proficiency in video editing tools such as CapCut and Adobe Premiere;
• Advanced knowledge of Microsoft Office;
• Strong knowledge of social media management and content publishing;
• Good knowledge of the Romanian language
• Good knowledge of the English language;
• Ability to make firm and effective decisions independently;
• Ability to work efficiently under pressure and tight deadlines;
• Ability to handle unforeseen situations effectively;
• Strong team spirit and collaboration skills.

Sure you are interested!

How we work: Hybrid

What we offer: competitive salary, performance bonus, medical subscription & insurance top-up, meal tickets & holiday vouchers, 3rd pillar pension, on-site massage, fruit Mondays, Employee Assistance Program (EAP), on-site cafeteria, discounts & vouchers.